The inaugural event in 2007 attracted 70 producers, 35 distributors/sales agents and 36 major financiers. Film London head of international Helena Mackenzie said she expected attendance figures to rise 10-15% in 2008.
'The format last year really worked, but we might be reshaping it slightly. We've gotten a lot of constructive feedback from last year's attendees,' Mackenzie told ScreenDaily.com.
In other changes, this year's PFM is likely to be more of a European focus, she noted.
She said the RomeFilmFest, which runs October 22-31, wouldn't have a negative impact. 'It starts just as we finish so it could be beneficial actually,' Mackenzie said.
The call for entries will be in May 2008 with a deadline of July 25.
Adrian Wootton, CEO of Film London, added: 'We and our partners - the London Development Agency, UK Film Council, UK Trade and Investment and Skillset - have been greatly encouraged by both the financial and film industries' positive response and their eagerness for the PFM to continue. So Film London looks forward to building on this initial success in 2008'