As evp assistant general sales manager, Rodriguez will report to evp of distribution Sheila DeLoach.

He arrives after a 14-year stint at DreamWorks and Paramount, where he most recently held the position of svp Eastern sales manager.

Rodriguez began his career in 1981 at Pyramid Film And Video and moved a year later to Twentieth Century Fox, rising through the ranks to become branch manager. He first joined Searchlight in 1995 as vp of sales Eastern division.