A musical starring local all-girl band Bandana has become this year's box office sensation in Argentina.
Bandana: Vivir Intentando has attracted 778,000 admissions, posting a per screen average of 30,000. Co producers Patagonik Film Group and RGB Productions are hoping to reach the one million mark in a few weeks.
To date, only romance El Dia Que Me Amen by Daniel Barone has come close, luring 477,000 admissions. Romantic comedy Un Dia En El Paraiso by Juan Bautista Stagnaro, another Patagonik production, has drawn 240,000 so far.
The five piece band has a fanatical following from girls age four to 15, according to Octavio Nadal, international sales head of Patagonik. The directorial debut of Tomas Yankelevich, it follows the road to fame of five young women of disparate backgrounds.
In real life, the band won television talent contest 'Popstar' two years ago and has made two top selling albums.
Made for $750,000, Bandana: Vivir Intentando is distributed by Buena Vista International which owns a third of Patagonik Film Group. A massive p&a campaign valued at around $350,000 included television, radio & print.