A new Iberoamerican market is set to debut during Mexico's Guadalajara film festival in March.

Managed by independent producer/distributor Laura Ruiz of Canela Films, the market has already attracted up to 100 buyers and distributors from Latin America, Europe and the US.

While the festival runs from March 21st - 27th, the market will take place between March 21st - 25th.

Confirmed US companies include: HBO, In Focus Entertainment, Kino House, Samuel Goldwyn Co, Pandora USA, Cinemateca, Arenas Entertainment and Univision.

European firms set to attend include Alta Films (Spain), Pegaso Films (Germany), ID Films (France), ZDF (Germany), Golem (Spain), Sogepaq (Spain), Canal Plus (France and Spain) and Coli Films (France). The large Latin American contingent includes ICAIC (Cuba), Gussi (Mexico), Grupo Novo (Brazil) and Centauro Vista (Colombia).

Guadalajara kicks off with 800 Bullets by Alex de la Iglesias who is expected to attend. While a full line-up and a closing film have yet to be announced, some confirmed titles for the Mexican showcase include: Sin Ton Ni Sonia, El Tigre De Santa Julia, La Hija Del Canibal, Japon and Asesino En Serio. Fernando Meirelles' City Of God leads the Iberoamerican section.

Other sidebars include a retrospective on Chilean cinema, documentaries, children's films and a tribute to director Arturo Ripstein.