Ashok Amritraj’s Hyde Park Entertainment Group and Imagenation Abu Dhabi have unveiled the first project under their strategic alliance with Singapore-based MDA, teaming up with songwriter Dave Stewart’s Weapons Of Mass Entertainment on Street Dancing.
Mimi Steinbauer’s Hyde Park International is handling worldwide sales on the film. Amritraj will produce and Imagenation CEO Ed Borgerding and Hyde Park’s Patrick Aiello will serve as executive producers with Stewart and Prem Akkaraju on the against-all-odds story set against the background of a cutting-edge dance competition in Singapore and New York.
Stewart and A R Rahman, who won best score and original song Oscars for Slumdog Millionaire, will provide music for the film, which features recording artist Cindy Gomez in her feature film debut. Gomez will be familiar to millions of fans after her dancing avatar featured in Nokia’s mobile game Dance Fabulous.
Bille Woodruff, whose credits include Honey, Beauty Shop and Bring It On: Fight To The Finish, will direct from a screenplay by David B Harris.
“We are excited to collaborate with such a creative and prolific team as Dave Stewart, Rahman, Bille and Cindy,” Amritraj said. “This fresh and exciting pop-cross-cultural project is an organic match for continuing our partnerships between Hollywood, the Middle East and Asia, and gives us the ability to explore the exciting new distribution format of mobile technology.”
“Street Dancing is the ideal property to commence our partnership with Hyde Park and the MDA - it’s very reflective of our partners, their culture and embodies our overall vision of creating global cinema for mass audiences,” Borgerding added.
“This film will effectively meld both Eastern and Western perspectives, cultures, music and lifestyles together - making it readily accessible and relevant for a global audience,” MDA CEO Dr Christopher Chia added.
“I am very excited to be working with Ashok on this multi-platform, multi-cultural, charming film,” Stewart said. “The world is more connected than ever before and as pioneers in connecting media from all sources, I found Hyde Park, Imagenation and I shared this outlook.”