Icon Entertainment International (IEI) has brought on Preferred Content as a US-based consultant to source projects for the international sales operation.
Preferred Content’s head of sales and financing Christine D’Souza will serve as the point person in the new arrangement.
“There is certainly room in the marketplace for a well respected and well capitalised international sales company and we are proud to be working with such a company in helping them to secure projects from the US,” Preferred Content managing partner Kevin Iwashina said.
“Kevin and the Preferred Content team bring a wealth of experience to compliment Icon Entertainment Internationals growing ambitions,” IEI managing director Hugo Grumbar said. “We’re pleased that Christine will be leading this effort on our behalf.”