Russia’s Cinema Park becomes Europe’s largest IMAX exhibitor.
IMAX and Russian exhibitor Cinema Park, a subsidiary of media holding company Profmedia, today signed a deal to install eight cinema systems in 2012 and 2013.
The theatres will be located in multiplexes in Kaliningrad, Ulyanovsk, Omsk, Krasnoyarsk, Tula, Penza, Stavropol and Irkutsk.
The eight systems announced today are in addition to the 10-system deal between the two company’s announced in July 2010
“The appetite for premium entertainment continues to grow in Russia, and we’re very happy to be able to satisfy that appetite with the IMAX experience. The remarkable success of our first four IMAX theatres has demonstrated that the IMAX brand resonates very well with Russian moviegoers,” said Sergei Kitin, General Director of Cinema Park.
The deal brings the total number of IMAX theatres scheduled to be operating in Russia and CIS to 46 by 2014, making it the company’s third-largest market, behind the US and China