IMAX Corp. has signed a deal with Moroccan retail developer Al Amine Investissement to install a giant-screen cinema in a new retail facility in Casablanca, the first in the country. Set to open in early 2009, the cinema will be the anchor attraction at the new Morocco Mall, expected to be the country's largest shopping centre.
In a statement, Emad Eldin Abdalla, director general of Nesk Investment, which is also a co-owner of Al Amine Investissement, pointed out that the presence of an IMAX system re-asserts the importance of a theatrical experience for visitors. 'The new IMAX theatre enables us to offer moviegoers a whole new way to experience Hollywood movies. Further our new IMAX theatre will deliver a cinematic experience that consumers can't get at home -- and that will be good for all areas of our business at this location.'
The agreement calls for the installation of an MPX cinema system. However, should IMAX's digital projection system come online before installation, the deal calls for a switch to a digital system. Morocco will be the 40th country to have an IMAX cinema.
In a statement, Emad Eldin Abdalla, director general of Nesk Investment, which is also a co-owner of Al Amine Investissement, pointed out that the presence of an IMAX system re-asserts the importance of a theatrical experience for visitors. 'The new IMAX theatre enables us to offer moviegoers a whole new way to experience Hollywood movies. Further our new IMAX theatre will deliver a cinematic experience that consumers can't get at home -- and that will be good for all areas of our business at this location.'
The agreement calls for the installation of an MPX cinema system. However, should IMAX's digital projection system come online before installation, the deal calls for a switch to a digital system. Morocco will be the 40th country to have an IMAX cinema.
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