A delegation of independentIndian filmmakers with international ambitions will be attending and exhibitingunder one umbrella at this year's
The group, which is called IndependentIndian Filmmakers (IIF), comprises 24 individuals who are seeking to workinternationally - either by co-producing, co-financing or distributing globally- and to create products outside of the established Indian film industrysong-and-dance models.
"For the Independent IndianFilmmakers, the international marketplace is no longer a luxury to consider forthe future, but an integral part of any financing, co-production anddistribution plan," said filmmaker and group member Ketan Mehta, whose creditsinclude The Rising.
"Gathering under onemarketing and promotional umbrella enables us to more efficiently andeffectively present our productions and projects to the world market."
The delegation will behosting round tables, conferences, media briefings and other events at theIndian Pavilion as well as at their own booth in the Palais.
Members include AdityaBhattacharya, Ashvin Kumar, Bharatbala, Manu Rewal, Pan Nalin, Ruchi Narain,Shonali Bose, Sudhir Misra and Vijay Singh among others.
The IIF initiative is backedby the Council of AssoCham (Associated Chambers of Commerce), the Indian tradebody that represents and promotes the commercial interests of independentfeature film, broadcasting, television, animation and interactive mediacompanies.
The Indian Pavilion iscoordinated each year at
"Our primary goal is toincrease awareness of high-quality Indian creative products at internationalfestivals and markets, more specifically films, including short films, televisionprogrammes and animation," said filmmaker Sudhir Misra.