By way of comparison, another highly-anticipated film, Jean-Pierre Jeunet's 2004 release A Very Long Engagement, sold 220,821 on 707 screens when it debuted in October of that year. This year's heavily-Cesar nominated Tell No One by Guillaume Canet brought in 205,622 admissions on 434 screens on its first day.
La Vie En Rose stars Marion Cotillard, Sylvie Testud, Pascal Greggory, Emmanuelle Seigner, Jean-Paul Rouve and Gerard Depardieu and recounts the life of France's most beloved chanteuse, Edith Piaf.
The film has been sold in over 45 territories since last year's Cannes, including the US (Picturehouse), Germany (Constantin) and the UK (Icon). The film will also open the Unifrance Rendez-Vous with French Cinema in New York later this month.