Matt Lasorsa and PamelaKelley have been promoted to executive vice president of marketing andexecutive vice president of sales respectively at New Line Home Entertainment.
Lasorsa and Kelley haveshepherded tentpole titles such as The Lord Of The Rings trilogy and key franchises including AustinPowers, A Nightmare On ElmStreet, Rush Hour and Blade and played a role in the launch of the division's premiumDVD label, infinifilm.
Lasorsa will be responsiblefor overseeing all marketing, DVD content, creative service, cross- promotionand public relations activity, while Kelley assumes control of development,implementation and management of all sales strategies and becomes the keyliaison with Warner Home Video's senior sales executives.
Lasorsa joined New Line HomeEntertainment in 1998 following a director of cartoon brand marketing positionat Buena Vista Home Entertainment.
Kelley's tenure at New LineHome Entertainment began in 1992. Previously, she held positions as nationaldirector of sales for LIVE Home Entertainment and regional sales manager forHBO Video.