The site aims to involve the UK public in the promotion and distribution of Kevin Macdonald’s user generated YouTube documentary, in keeping with the spirit of the film.
The website will include a 30-second app that allows users to creates a personalised poster and download film footage which they can cut to create their own trailer mash ups.
25% of each ticket sold online goes to charity and cinemagoers will get to choose which charity organisation their donation is made to
The film, which world premiered at Sundance, is being released by Vue Cinemas in the UK.
“Many thousands of people from around the globe helped to create Life In A Day. We feel its important to keep that vibrant spirit of opennesss alive in its cinema release,” said Scott Free producer Liza Marshall.
Mark de Quervain, marketing and sales director at Vue, described Life In A Day as “the perfect film for such an innovative and inclusive campaign, Whilst raising a significant amount for charity, we’re also developing a new odel for film distribution, where the public can play an active role in how a film is promoted.