LoveFilm has signed a deal with digital rights management (DRM) company Widevine for multi-platform presentation of their content and enhanced digital security.
Under the new agreement US-based Widevine is named as LoveFilm’s preferred provider of DRM and video optimisation solutions.
LoveFilm hopes that Widevine’s DRM, adaptive streaming and virtual-DVD like trick play technologies will provide secure videos and enhance viewing experience on different devices.
The Widevine platform is already deployed by major internet content services and large cable, satellite and telecommunication companies. The solution is natively supported in major brands and types of network connected consumer electronics including televisions, Blu-ray players, mobile devices and gaming systems.
LoveFilm Group Digital Officer, Lesley Mackenzie, said: “Our agreement with Widevine signifies our passion for offering high-quality digital content to our members by giving them the widest possible platform choice, value and convenience. Widevine’s impressive DRM knowledge and adaptive streaming solutions are respected industry-wide and they are a great partner to help us continue our rapid growth in this sector.”
Widevine Chief Executive Officer, Brian Baker added: “Widevine is pleased to be working with LoveFilm enabling their customers to have the highest quality video experience while viewing LoveFilm content on a wide array of devices. Now customers of LoveFilm can have the flexibility to watch Hollywood content on the device of their choice.
LoveFilm has over 1.4m members in the UK, Sweden, Norway, Denmark and Germany.