She steps up from her role as executive vice president of marketing to president and chief marketing officer of worldwide marketing.

Mary Daily has been promoted to president and chief marketing officer of worldwide marketing at Twentieth Century Fox Home Entertainment.

Daily, who is originally from Scotland, has held the role of executive vice president, marketing, North America at Fox since 2008, during which time she oversaw record setting blu ray release of Avatar as well as marketing campaigns including Fight Club, Rio, Rise Of The Planet Of The Apes and X-Men; First Class.

She worked previously in Fox’s London office. Daily has also held senior executive positions at MTV Networks International and at Universal Pictures International. 

In her new role, Daily will be responsible for creative development, digital marketing, brand marketing, promotions, public relations and media for all products distributed worldwide by Fox Home Entertainment.

“As we build the organization for the future, Mary will drive the physical and digital integration and create new opportunities for growth,” said the company’s president Mike Dunn. “One of her key strengths is being immersed in the culture with a strong ability to impact all types of audiences.”