All articles by Matt Mueller – Page 2
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News
Marketing - The Social Revolution
Last December, Bettina Sherick, executive vice-president of international digital marketing at Twentieth Century Fox, sat down with her team and said: 'This is the year we figure out how to make all our content portable.' Aware that web browsers are no longer drawn automatically to a film's official website and ...
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Features
Marketing - How to win friends
The rise of MySpace has propelled social-networking communities into the web stratosphere. Launched in 2003 and sold to Rupert Murdoch's News Corporation for $580m two years later, MySpace's early symbiosis between indie-rock bands and their fans - and the ability for users to personalise their pages - earned it a ...
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News
Elah, White Girlstake top prizes at Bahamas festival
The fourth-annual Bahamas International Film Festival awarded its top prize, the Spirit of Freedom, to Paul Haggis' In The Valley Of Elah, while the New Vision Award went to director Jennifer Sharp's Los Angeles-set romantic comedy I'm Through With White Girls, starring Anthony Montgomery and Bahamian-born actress-producer Lia Johnson.Actor Anthony ...
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Features
United Kingdom - Flying Free
Jonathan Cavendish is in a position most independent producers would envy. In addition to running his own successful production company, Little Bird, with partner James Mitchell, he has served as producer-for-hire on some of Working Title's most illustrious projects.Aware of his track record for piloting the development process and for ...
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News
The art of film-making
When UK writer-director Penny Woolcock decided to retell a biblical story in Exodus, set in a near-future version of the English town of Margate, she approached UK artist Antony Gormley through Artangel, who co-produced the film with Channel 4. Woolcock wanted Gormley to create a plague of frogs for the ...
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News
Rights options - Material world
In an industry where only the select few can afford to snap up the rights to the latest bestseller-to-be at galley stage or bid for the hottest spec screenplay doing the rounds, producers need to be shrewder, quicker off the mark and more esoteric in their thinking when they are ...
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