UK-based distributor Metrodome's home entertainment division has launched a new labelfor children's entertainment.
The budget label MiniMetro will focus on distributing children's films andTV programmes to
The label launches inSeptember, following on a separate launch of another home entertainment label,In2Film. That division will seek to exploit library titles when Metrodome regains the majority of its library from PrismEntertainment in summer 2007. Titles will range from The Assassination Of Richard Nixon to culthits such as Donnie Darkoand Chopper.
MiniMetro will offer old and new children's programming,including titles such as Enchanted Tales,The Cramp Twins, My Little Pony and Jem: The Movies.
"The launch of MiniMetro, Metrodome's homeentertainment division's second new label, demonstrates our continuedcommitment to restructuring the business and will allow us to focus on ensuringwe get the maximum out of our assets," Metrodome'sCEO Peter Urie said. "Our strategy is to turn Metrodome into an attractive investment and this is anotherpositive step in that process."
In other Metrodomenews, the company has acquired