Simon Pegg, currently shooting Star Trek in which he plays Scotty, stars in the film as Sidney Young, an English journalist who proves a dismal failure on the staff of New York's most prestigious magazine. He cuts a swathe through Manhattan for all the wrong reasons and his bad manners and vulgar pranks lead to monumental mishaps until finally and improbably he wins the heart of his true love.
Pegg is joined by Kirsten Dunst, Megan Fox, Danny Huston, Gillian Anderson and Jeff Bridges in the film, which was scripted by Young and Peter Straughan.
The film was produced by Stephen Woolley and Liz Karlsen for Number 9 Films, with financing coming from Aramid, Film4 and the UK Film Council.
London-based Intandem structured the finance for the project and handled worldwide sales, with other deals closed with Paramount Pictures International for UK, Australia, New Zealand and South Africa, Concorde/Telemuenchen for German, Mikado for Italy, RCV for Benelux and Sandrews Metronome for Scandinavia.
PPI also has Oct 3 set as the UK release date for the film.