Debbie Miller has been named executive vice president, worldwide marketing, for CBS Films which was established in 2007 to develop and produce four to six films a year with budgets up to $50m a film. The films will be released domestically through a new US theatrical distribution unit to be established within CBS Films, international distribution plans are not yet set.

Miller will report to Amy Baer who is president and chief executive officer of the company. She will be responsible for worldwide marketing of all the films, overseeing advertising, promotions, publicity, media and research as well as digital/online marketing initiatives.

She will join CBS Films after her contract expires in June at Warner Bros Pictures where she is executive vice president of domestic theatrical marketing. While at Warner, she has spearheaded campaigns for the Harry Potter series, as well as The Departed, Million Dollar Baby and the Ocean's series.

'Debbie is a marketing force in the film industry, having orchestrated highly successful campaigns in every genre, ranging from the biggest blockbusters to sleeper hits,' said Baer in a statement. 'Her creativity and versatility in marketing films is matched only by the respect and praise she draws from filmmakers, actors, agents and publicists. The broad range of talents she brings in advertising, publicity and emerging forms of media make her the perfect choice to establish and build our marketing department. This is a hiring coup for our young studio, and another example of CBS Films aligning itself with the best executive and creative talent in the industry.'

Miller joined Warner Bros in 2001 as senior vice president, publicity. Before that, she served as vice president of national publicity at 20th Century Fox.

CBS Corporation began plotting moves to create its own film studio after the 2005 split of Viacom into two separate publicly traded companies - CBS Corporation which houses CBS, The CW Network and Showtime among other assets and Viacom which controls MTV, BET and Paramount Pictures.