Monsters, Inc. last week became the latest title to claim a record in the US home entertainment market, when it notched up sales of $85m on its first day on release.
Some five million VHS and DVD copies of the title were sold last Tuesday, with a 60%-65% sold on the higher priced DVD format. Disney, which co-produced the film with Pixar Animation Studios, and is handling the release had expected a roughly 50-50 split between tape and disc. About one million copies had been pre-sold to consumers who reserved a copy.
The two-disc DVD set includes behind-the-scenes material and original extras including an animated short called Mike's New Car, produced specifically for the DVD.
"We're happy about the strategy of holding off on releasing it until the fall in order to take the time to make the kind of DVD that we love to make," said Pixar chairman-CEO Steve Jobs
Last year, Disney claimed a first-day DVD sales record of one million copies purchased of Snow White And The Seven Dwarfs. DreamWorks claimed first-week VHS and DVD sales of nine million units last autumn for Shrek, while Warner Bros claimed just under 10 million copies for Harry Potter And The Sorcerer's Stone in May this year