Digital studio initiative will focus on short form content, mobile games, digital comics and more.
IDW Entertainment has announced the launch of IDW Digital Studio, a content development, production, distribution and engagement initiative.
IDW Digital Studio aims to develop on-demand entertainment for the “geek culture” audience across digital media networks.
The digital studio business will create and deliver original content for consumption on all current and next-generation digital platforms with a primary focus on building franchises.
Existing IDW franchises like Syfy’s Wynonna Earp and BBC America’s Locke And Key, as well as IDW’s library of properties will contribute to the new company’s content portfolio.
IDW Digital Studio will also tap into the established fan base of 18-49 year olds who are already familiar with the IDW media brands.
The studio’s content offerings will include episodic video, animation, short form social content, digital comics, interactive content, mobile games, features, and live events.
IDW Entertainment president David Ozer commented: “People are consuming media differently and have very diverse expectations for their entertainment experiences than they did just a few years ago.”
“With IDW Digital Studios, we believe we can deliver an entertainment experience that speaks to today’s sophisticated audiences, introduces truly fresh and creative talent and concepts to the marketplace and then makes that resulting content available on the platforms that make the most sense for that content.”