AAM will provide software to the Chinese cinema operator as part of a long term partnership.
Chinese cinema operator Wanda Cinema Line has entered into a partnership with Arts Alliance Media (AAM) which will see AAM becoming the company’s primary technology partner.
Wanda hopes the deal will increase revenues and improve customer experience across Wanda’s cinema operations.
The deal was unveiled at the CineAsia trade show in Hong Kong.
John Aalbers, chief executive officer of Arts Alliance Media said: “I am delighted to announce this wide-ranging, strategic partnership with Wanda Cinema Line. The initial deal represents one of the most significant in cinema software history. What is even more exciting is that Wanda is a global player with big ambitions and we, at Arts Alliance Media, are going to be right there with them making it happen. Being able to work with such a visionary and strategic partner is very exciting, as it will help keep both companies at the forefront of innovation in the rapidly changing cinema industry for years to come.”
“We were very impressed with how technologically advanced AAM’s solutions are, as well as their understanding and vision of the future trends in cinema,” added John Zeng, chief executive officer of Wanda Cinema Line.