The research-based SaaS company has appointed Ben Spergel as evp of consumer insights, effective immediately.

Spergel will oversee all online and offline research including screenings and ad testing. He will also engage with clients across the media and entertainment industry to develop research solutions and will play an integral role in the launch of the company’s tracking products.

“Ben’s wealth of knowledge and expertise will be crucial to C4 as it launches new and innovative productions, taking the research industry into the next phase of analysis,” said C4 CEO Vincent Bruzzese.

Prior to C4, Spergel worked at research company Interpret where he managed a variety of quantitative and qualitative projects for media companies and ad agencies.