Superhero sequel dominates online buzz in the UK while Starred Up and Veronica Mars secure a sizeable portion.

UK Buzz Chart March 21 2014

Ahead of next weekend’s opening of Captain America: The Winter Soldier, the online buzz in the UK was at fever pitch, generating 10,369 comments - 21% of whom expressed an intent to view.

Opening this week, British prison drama Starred Up retained a high score from last week of 2,533, with a strong 38% intending to see the feature.

On release for a second week, Veronica Mars created an overall buzz of 3,234 (33% intent to view) while Need for Speed and Under the Skin both scored an intent to view of 43%.

For an explanation of the Way to Blue chart and its methodology, which tracks ‘overall buzz’ and important ‘intent to view’ buzz, click here.

To view the chart in pdf format click here.