Cinime app uses to be given access to film content.
Digital Cinema Media (DCM) has secured a partnership with MyMovies that will see users of the cinime app able to access fresh film content.
The enhanced functionality is being launched as the app reaches the milestone of 500,000 downloads in the UK.
The cinime app, created by DCM and Yummi, has previously used audio watermarking and image recognition technology to deliver film-related content on smartphones while in the cinema before the film begins.
The first phase of the new partnership will see the latest trailers for all UK cinema releases delivered to the user’s handset using MyMovies’ streaming services, with exclusive red carpet and junket interview content to be rolled out later in the year.