Former BPI executive joins Wiggin’s online rights service.

Helen Saunders has joined Incopro, the online rights protection business backed by Wiggin LLP.

Saunders will provide support on product design and enhancement, business development and sales.

She previously worked at the BPI (the trade body representing the UK recorded music industry) as head of internet investigations. Most recently, she worked for a cyber-threat intelligence start-up.

Launched in March 2012 by Simon Baggs of Wiggin and Bret Boivin, formerly of Warner Bros. and NBC Universal, respectively, Incopro provides online IP infringement services to rights owners across the film, TV, publishing, sport, music, gambling, fashion and luxury goods industries.

She joins recent appointment Ted Shapiro, formerly head of legal at the MPA, at the start of the year.

Baggs commented: “As Incopro grows it is important that we work with the best people in the industry, and that’s why we’ve appointed Helen. She has a wealth of experience in analysing and tackling cyber-crime and intellectual property issues. We are confident that this experience will provide Incopro clients with a real competitive edge.”