Covert Media has reported a strong response to The Secret Movie starring Katie Holmes and Josh Lucas based on the global self-help publishing phenomenon The Secret, led by deals in Australia, Germany and Spain.
Covert has licensed the AFM sales title in: Australia (Village Roadshow); Germany and Spain (Wild Bunch); Scandinavia (Sandrew Metronome); Middle East (Gulf Films); Latin America (Imagem); Taiwan (Moviecloud); Benelux (Dutch Film Works); CIS (Top Film); Portugal (Lusomundo); India (PVR); and Indonesia (CGV).
Further details have closed in: Switzerland (Ascot Elite); South Africa (Empire Entertainment); Singapore (Shaw); Philippines (Pioneer); Turkey (The Moments); Israel (United King); Baltics (Acme); Greece (Tanweer); and Iceland (Samfilm). Fox International acquired pan-Asian TV rights and Pictureworks bought airlines rights.
Principal photography commenced earlier this week in New Orleans on The Secret Movie, which is based on Rhonda Byrne’s bestseller and centres on a hard-working widow and mother of three children who discovers her handyman has a secret connection to her past. Jerry O’Connell and Celia Weston also star and Andy Tennant directs from Bekah Brunstetter’s (This Is Us) adapted screenplay.
Tri-G, Savvy Media Holdings and Shine Box recently came on to produce alongside Robert Cort Productions, Illumination Entertainment, and Covert Media. Tri-G is fully financing, and individual producers are Robert Cort, Rhonda Byrne, Covert Media CEO Paul Hanson, Matthew George, Robert Katz, and Joe Gelchion.