Memento Films International (MFI) has announced a raft of sales on Martin Provost’s comedy drama How To Be A Good Wife, starring Juliette Binoche as the headmistress of an all-girls housekeeping school at a time of social change in the late 1960s.
The film has sold to Canada (MK2 Mile End), Australia (Palace Films), Latin America (California Filmes), Japan (New Select), China (Infotainment), Taiwan (Creative Century) and airlines (Skeye).
European territory deals include to Spain (A Contracorriente), Italy (Movies Inspired), Switzerland (Filmcoopi), Austria (Thimfilm), Poland (Kino Swiat), Czech Republic and Slovakia (Cinemart), Portugal (Lusomundo), Greece (Seven), Norway (As Fidalgo), Finland (Atlantic Films), Denmark (FilmBazar), Bulgaria (6A Media), former Yugoslavia (Demiurg) and Hungary (ADS).
Binoche stars as a woman struggling to keep the housekeeping school she ran with her husband afloat after he dies suddenly and she discovers it is riddled with debts. In the backdrop, France is undergoing sweeping social change amid the nationwide protests of May 1968.
The cast also features Edouard Baer as a former lover who re-enters her life, Yolande Moreau as her eccentric stepsister and Noémie Lvovsky as a strict nun who teaches at the school.
It is lead produced by Les Films du Kiosque, the Paris-based production company behind recent hits Little Tickles and Mr And Mrs Adelman.
MFI is showing a new promo for the feature, which shot over the summer. Other titles on the company’s AFM slate include Persian Lessons, which will also be ready for an early 2020 festival launch, and Seberg, which has a few territories left after premiering in Venice.