Lady Gaga’s performance and Julie Andrews appearance proved the biggest social moment of the 87th Academy Awards.
Fifty years after The Sound of Music was first released in cinemas, the Julie Andrews musical is still proving one of our favourite things as shown by social media activity during the Oscars on Sunday (Feb 22).
Lady Gaga took to the stage to perform a medley of songs from the Rodgers and Hammerstein musical and was later joined on stage by Andrews who thanked the pop star and said: “It really warmed my heart.”
Facebook said the Gaga-Andrews scene was the number one moment, out of 58 million interactions by 21 million people engaged in the Oscars on the social network globally on Sunday.
In the UK, the moment generated more than 85,000 mentions across Twitter, news sites, blogs and forums, according to Way To Blue.
Despite scathing reviews for new host Neil Patrick Harris, Way To Blue’s figures also indicated that 61% of comments across nearly 174,000 mentions were positive – with just 16% negative.
Unsurprisingly, the winners posted a spike in mentions after picking up their statues with Birdman, Eddie Redmayne, Julianne Moore and JK Simmons seeing a sharp rise in comments.
But it was only Patricia Arquette, who won Best Supporting Actress for Boyhood, who topped the 100,000 mark following her call on the Oscar stage for equal pay for women.