Tallinn Black Nights Film Festival is launching a cloud-based online platform for animation professionals, Animacloudly, with partial support from Creative Europe.
The platform aims to link animation talent and studios with festivals, sales agents and the advertising industry through work portfolios, artist and studio showcases, festival listings and a database of professionals in the animation industry.
“While the animation industry both in the arthouse and commercial sectors has seen a tremendous boom in the recent years, there has been a lack of coherent promotion platforms and databases that could cater to that potential,” said Mikk Granström, manager of Black Night’s sub-festivals.
“Animacloudly will tap into that pool by developing a joint communication tool that would direct the attention of the major industry players and festivals to the animation community thus providing viable business for both parties”.
Animacloudly was developed by Animated Dreams, the animation sub-festival of Black Nights, in partnership with Estonian startup BMO.
BMO has previously built and consulted on online content delivery solutions for Cinando, Moscow’s Red Square Screenings and Helsinki’s Finnish Film Affair, among others.
The full version of Animacloudly will be launched at the Cannes Marche before a tour of major animation festivals in summer 2015.
Tallinn Black Nights was accredited in 2014 as a non-specialised competitive festival from 2014 by FIAPF (The International Federation of Film Producers’ Associations).