EXCLUSIVE: New York-based The Vladar Company has closed a trio of high-profile deals at AFM on the documentary.

KSM Film has acquired all rights for Germany and Madman Entertainment all rights for Australia and New Zealand.

Probiotica has picked up theatrical rights for Brazil. Generation Iron producer Edwin Mejia of Vladar Prods is in talks with other key territories.

Generation Iron has grossed more than $780,000 in the US through The Vladar Company and follows three bodybuilding hopefuls as they bid for the tile of Mr Olympia.n