Spending on TV advertising in Germany is forecast to decline by 8.2% this year, according to a study commissioned from market research institute Prognos AG by the ProSiebenSat.1 Group.
Before publication of the study, the Group had anticipated that the maximum contraction would be 5%, but, based on Prognos' findings, ProSiebenSat.1 is now expecting to post an EBITDA of between Euros 140m-160m for the 2002 financial year.
The broadcasting group reported that the ongoing crisis in advertising meant that the third-quarter revenue performance 'remained disappointing overall' and that, 'contrary to earlier expectations', ProSiebenSat.1 now assumes that there will be no fourth-quarter turnaround in the advertising market.
Following last year's decline of Euros 236m in net advertising revenues, the German TV advertising market as a whole is looking to lose another Euros 365m in 2002, the Prognos study reported.














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