UK football fans will only be able to watch this weekend’s England World Cup qualifier at Odeon cinemas or online.
Art Alliance Media (AAM) has agreed terms with international sports agency Kentaro Group to deliver the game, which will see Ukraine take on England, via satellite from the Dnipro Arena in Dnipropetrovsk on October 10.
The match will not be shown on either terrestrial or subscriber TV but will also be available on a pay-per-view basis via online sports platform, Perform.
Odeon Cinemas has confirmed that 12 UK screens, including the Odeon Leicester Square, will carry the match. It is will also be shown in cities including Manchester, Birmingham and Sheffield and further screens will added during the week.
Howard Kiedaisch, AAM chief executive, said: “Watching live football in the cinema is an exciting and immersive experience and we are looking forward to getting this sought after match out to people across the country.”
England has already qualified for the World Cup, which will be held in South Africa next year, after winning all eight of its qualifying games. However, the meeting with Ukraine is considered its toughest remaining competitive match.
AAM is a UK-based provider of alternative content to cinemas. It has been involved in events including broadcasting live opera, Iron Maiden’s move Flight 666 and eco-documentary The Age of Stupid.