Cochrane will develop the 40-strong integrated marketing group at WB, including theatrical, video game, TV and Blu-ray and digital divisions.

Polly Cochrane has been promoted to Senior Vice President & Group Marketing Director, Warner Bros UK.

Cochrane joined Warner Bros in April 2009 as Vice President & Group Marketing Director, Warner Bros UK. She was previously Director of Marketing at Channel 4, where she was responsible for the broadcaster’s on and off-air marketing. During Cochrane’s tenure the broadcaster launched More4, Film4 free to air, Channel 4+1 and 4oD. Prior to that, Cochrane was Head of Advertising and Promotions for Channel 5.

Josh Berger, President & Managing Director Warner Bros. UK, Ireland and Spain said: “Polly is an exceptional executive who, in the short time she has been with us, has made an outstanding contribution to the company’s success, creating a “best in class” marketing function that has helped us to deliver our best ever theatrical year and regain the top spot in the Home Video rankings.”

Major upcoming Warner Bros releases include Harry Potter and the Deathly Hallows: Part 2, Sherlock Holmes 2, The Hangover Part 2, Happy Feet 2 and Green Lantern.

Warner Bros was the best performing distributor in the UK in 2010.