Stan Lee andGill Champion's Los Angeles-based POW! Entertainment will co-produce andco-develop an animated series of titles and products with Celebrities In Action(CIA).
The projectincludes direct-to-DVD titles, features, video games, clothing, publishing andother consumer products.
"After havinginvented countless fictional characters over the years, what a kick it is to betackling a project as original and unique as creating new personas andstorylines for actual, world famous celebrities," Lee, POW! chief creativeofficer, said in a statement.
"As sports,music, movies, TV, DVDs etc converge, what better way to animate thesecelebrities than through the eyes and imagination of Stan Lee," POW! presidentChampion added.
Stan Medley and Chris Nassifwill look after business development and talent management for CIA along withLara Bloom, and production on various titles is set to being in spring 2005.