Filmmakers involved in cross-media projects are being invited to pitch for a $10,000 (£6,223) cash prize at this year’s Power to the Pixel event during The Times BFI London Film Festival.

Power to the Pixel, a digital consultancy that works across the film and media consultancy, is seeking producer-led teams with a strong track record in film and other creative industries. Projects must take advantage of the growth of new tools, platforms, services and devices. The projects can be in development or a work in progress, and part of the distribution strategy should take place in a cinema or include a live event.

The competition will run from October 14 to 16 as part of LFF. The competition is open to both UK and international entries, and up to ten selected teams will compete for the prize.

The new pitch competition has evolved from last year’s Forum, where four cross-media projects pitched to a group of leading media companies including Babelgum, BBC, Sony Computer Entertainment, and YouTube.

This year Babelgum, a global web video service whose partners include companies such as EMI, PBS and National Graphic, has joined with Power to the Pixel as sponsor of the competition.

Liz Rosenthal, founder and managing director of Power to the Pixel, said that the Babelgum partnership “highlights the growing trend of cross-media storytelling within the film community.”

She added that Babelgum’s involvement will “enable filmmakers and producers who are already engaging in this exciting creative movement to bring their projects to market.”

Karol Martesko-Fenster, general manager and publisher of Babelgum’s film division, said the sessions would also be put on Babelgum as part of its “mission to be the leading online and mobile destination for cutting-edge storytellers.”

Entrants will have until August 14 to submit their projects, which must be in English. The finalist will be decided by September. More information is available on the Pixel Pitch Competition website.