Dylan Marchetti, director of theatrical productions and acquisitions for ImaginAsian, signed with Juyoung Park, senior manager of international sales and acquisitions for Prime Entertainment at EFM.
'ImaginAsian is about bringing top-quality Asian films uncut and uncensored to the US,' says Marchetti. 'A Bloody Aria is an outstanding example of top Korean cinema today.'
The film will see release in the second half of the year, starting on ImaginAsian's screens in Los Angeles and New York. The film will go to video on The Weinstein Company-owned Genius Products label, then to video-on-demand (VOD) and pay television, and finally broadcast TV.
Released in Korea in May 2006, A Bloody Aria is about a lecherous professor and his female student who, while taking an unexpected detour through the Korean countryside, wind up encountering three unsavory locals, who may or may not be ruthless killers.
'This is significant in that it isn't your typical sales deal, but a co-distribution deal to the US,' says Park.
'We'll handle the theaters and marketing, but we believe nobody knows the title better than the producer,' says Marchetti.
The company will be booking theaters and creating marketing in conjunction with Prime.
ImaginAsian co-released with Palm Pictures Michael Kang's Sundance competitor The Motel. The company also plans to release several more films in 2007 including Ham Tran's Vietnamese-American epic Journey From The Fall in the spring.
Prime Entertainment is a vertically integrated company with operations in film and TV investment, production, distribution, exhibition and talent management. It is repping films like Kwak Jae-yong's martial arts rom-com My Mighty Princess at EFM and is co-producing Deepa Mehta's The Untitled Julia Project with Focus Features.