The Pusan International FilmFestival (PIFF) has unveiled details of the full-scale film market it plans tolaunch this year - the Asian Film Market (AFM) - which takes place during the11th edition of the festival from Oct 15-18.
The four-day market has anew venue at the Grand Hotel in the Haeundae beach area of the city of
The market will take overaround 150 rooms in the Grand Hotel while screenings will be held in the10-screen Megabox multiplex also in Haeundae.
While the new plan sees aslight scaling down in terms of numbers of companies, it should also enable themarket to maintain some of the relaxed atmosphere of PIFF's existing projectsmarket, the Pusan Promotion Plan (PPP).
According to the organisers,the AFM will be a total market, covering financing, production, post-productionand sales. It will also focus on supporting international co-productions withservices such as meeting places and portfolio books.
"At the Asian Film Market, participantswill have the opportunity to engage in every aspect of the Asian film businessat relatively low cost," said Park Kwang-su, co-director of the market along withPIFF director Kim Dong-ho.
The event joins a crowdedcalendar for sales agents and buyers taking place shortly after
In addition, the PPP isundergoing a major expansion. To be held as part of the AFM, the PPP will beexpanded from three to four days and the number of selected projects willincrease from 27 last year to around 40 this year. A limited number of projectswill be sourced from outside
The market will alsoencompass another existing event, the locations showcase BIFCOM. The 11thedition of the