Mike Keenan will be the new managing director at the PwC Florham Park, New Jersey office.

Keenan’s role will include advising entertainment and media companies across the nation.

“The market realities of the digital age require innovative thinking and consulting capabilities,” PwC section leader Ken Sharkey said. “Mike’s wide range of professional experience in entertainment and media will allow him to hit the ground running and help our clients navigate the complexities of the digital era.”

Keenan was a principal at Keenan Consulting, a sports finance consulting firm, prior to joining PwC.

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