Rob Williams, formerly an acquisitions executive at Netflix/Red Envelope Entertainment, has been named vice president of acquisitions and theatrical distribution at aggressive new US independent Liberation Entertainment.

Williams will develop and oversee the company's US acquisitions strategy for film and TV across multiple platforms.

The announcement was made by Jay Boberg, the chairman and CEO of Liberation, which he launched in 2006 with the backing of private equity firm Clarity Partners to produce and handle worldwide distribution of film and TV titles.

Liberation has a library of over 300 film titles and 2,500 hours of television; recent film releases include Shotgun Stories and the documentary Manufacturing Dissent: Uncovering Michael Moore. Upcoming releases include Take with Minnie Driver and Jeremy Renner and Kicking It directed by Susan Koch and produced by Ted Leonsis. Liberation has a distribution partnership with Regent Releasing and here! Films.

Prior to Liberation, Williams was at Red Envelope from Nov 2006 to April 2008. He played a key role in the acquisitions of titles such as 2 Days In Paris, 4 Months, 3 Weeks And 2 Days and Water Lillies. Before joining Red Envelope, he spent three-and-a-half years at Wellspring, then Genius Entertainment. Prior to that, he spent three years in distribution and marketing at DreamWorks Pictures.