Eytan Robb is resigning from his position as chief executive of Israeli digital satellite broadcaster Yes, which made its much-delayed debut this July.
Robb said his decision to quit was prompted by "personal reasons", but despite finally getting the service on air, his tenure at Yes has not been an easy ride. The company has been locked in an on-going battle with Israel's cable operators over access to programming, which has effectively forced it to focus on rural areas that the cablers consider unprofitable to reach.
Robb wasn't persuaded to stay by the recent news that Yes has signed up 70,000 subscribers. However, he has agreed to stay on at the company until a replacement has been found.