Hollywood marketing veteran Sandy Reisenbach, who is currently executive vice president, marketing and planning, at Warner Bros will step down from his day to day responsibilities at the end of the year and become an active consultant.
He will continue to serve as a senior analyst to studio chairman and CEO Barry Meyer and president and COO Alan Horn on general marketing issues as well as with AOL Time Warner integrated marketing and advertising initiatives.
"Sandy and I have been dear friends and colleagues for more than 20 years," said Meyer. "While I completely understand Sandy's desire to step away from the pressures and responsibilities of a studio executive, I am simply not ready for him to retire and certainly not ready to lose his counsel. Luckily for us, I have convinced him to be completely available to Alan and me, Warner Bros. and AOL Time Warner, on an as-needed basis for at least a couple more years."
Reisenbach joined Warner Bros in 1979 as executive vice president, advertising and publicity, for Warner Bros Pictures. After ten years in charge of advertising and publicity for the film division, he was promoted in 1989 to his current position.
Before moving to Warner Bros, he was executive vice president for Grey Advertising and president of Grey's Leisure/Entertainment division.