UK production company Power has launched a new home entertainment division. Andy Schreiber, founder and president of Los Angeles-based Forward Marketing International, will relocate to London to join Power as senior VP, Power Home Entertainment.

Schreiber will be launching a Power Home Entertainment label in selected markets and selling to all territories worldwide.

Power recently produced disaster feature Flood.

Commenting on his appointment, Chris Philip, president of worldwide sales, said: 'Andy offers both the experience and the vision necessary to oversee the launch of a new Power brand in a rapidly evolving area of our business.'

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