British actors Simon Pegg and Nick Frost are the newest stars to formally support MediCinema, a charity that brings full-size cinemas into hospitals for patients.
The ‘Feel better with film’ charity already has support from Kevin Spacey, Judi Dench, Ewan McGregor and Dame Helen Mirren, among others. The announcement of the patronage was made at the preview screening of TinTin, which Pegg and Frost star in, at BAFTA last week.
MediCinema also announced its rebranding at the BAFTA event with a new logo and positioning statement. The logo features a charity ribbon and a film strip in the shape of a heart with the new slogan: “Feel better with film.”
The charity project has installed three £300,000 state-of-the-art cinemas into UK hospitals, with plans to expand the number of cinemas next year.
“The therapeutic effects provided by this opportunity to enjoy a normal and uplifting social experience have proved remarkable. Witnessing MediCinema in action is truly extraordinary. To see the immediate positive effect a visit to one of our cinemas has on a sick child or an anxious patient is incredible,” said MediCinema’s chief executive Stephen Moore.