Spain's leading television distributor Imagina has moved into film sales, handling international rights on films produced by its associated companies, as well as pick ups from other independent production companies.
Beatriz Setuain has taken the role as head of the new film distribution division, effective yesterday. She previously worked as an international sales executive at film and TV major Sogepaq, which recently announced that it is freezing its film activities after handling international sales on some of Spain's hottest films.
'After six years at Sogepaq I thought it was a good time to move, especially as they are no longer selling newfilms,' Setuain told ScreenDaily.com. 'Imagina, on the other hand, will be very busy selling international titles.'
Although it's too early to reveal what those titles will be, Setuain did confirm that the new sales division will be handling projects from its own associated companies as well as those from other independents. Imagina was created as part of the holding between Grupo Arbol and Mediapro, two of Spains biggest TV producers with a catalogue of more than 130 productions.
Imagina will debut at the EFM in Berlin next month.