The two willmerge under the Premier PR name, and will be jointly run by Premier's chiefexecutive Sara Keene and McDonald & Rutterfounding partners
Premier hasabout 40 staffers in its
McDonald& Rutter will move 15 staffers to Premier's
"We have areputation for a personal touch and that will remain," McDonald said. "We'vebuilt up a lot of strong relationships over the years and those won't change.We're not going to become some faceless monolith."
The companiesboth concentrate on film but also do television publicity as well. Premier alsodoes personal publicity for clients such as Kate Winslet,Jude Law, and Daniel Craig. McDonald & Rutteralso has a successful theatre division, so the merger brings Premier back intothe theatre world.
"Film isour core business but TV and theatre are very important clients as well,"
"The fit isremarkably complementary," McDonald said. "They don't have a theatre divisionand we do. We've started a TV division and they have a very successful TVbusiness. We're perhaps stronger on the international festival circuit, andwe're both strong on the distribution side. We've done some big films, but ourreputation is for smaller films, while their reputation is working with the Narnias of theworld. They have an LA office which issomething we've thought about adding for years. We sit extremely welltogether."
Thecompanies will combine offices in
Premier PRwas formed in 2000 when its parent company Miracle Media Group acquired film PRagency Corbett and Keene. Premier has handled recent campaigns for
McDonald& Rutter was founded in 1994 and has worked onfilm campaigns including The ConstantGardener, Good Night, and Good Luck, Billy Elliot, Bend it Like Beckham, and Vera Drake.