Revolver Entertainment has got on board for Freestyle , an urban feature film set to shoot early this year.
Set in the competitive world of 'freestyle basketball' the film looks at those who combine street dance with shooting hoops.
In addition, Revolver is setting up a competition - 'Search for a Star' - to find the lead roles through social networking site Bebo and the National Basketball Association of America (NBA).
Explaining the unorthodox approach Revolver's Managing Director, Justin Marciano said:
'We wanted to tap into the positive energy that basketball brings to the streets of Britain. Every young kid wants to be a star and this offers them the perfect opportunity to be part of a major film.'
'We've managed to tap into under-served young audiences who are notoriously misrepresented, but who we know will support a film that reflects the reality of their lives.'
Financed by Film London, BBC Films, Revolver Entertainment and the UK Film Council, Freestyle was written and will be directed by Kolton Lee, filmmaker and ex-professional basketball player.
The film follows two teens, Ondene who is on her way to studying law at Oxford and Leon who is from the streets and struggling to escape.
When he persuades her to enter a local competition, Ondene's domineering mother tries to keep them apart and threatens Leon's chances of winning the prize money and freedom from the streets.
Revolver will release the film in the UK in autumn 2009.