According to a survey from the trade body, more than two-thirds of UK adults citied summer movie releases as one of the most exciting things to look forward to in the summer season, trailing behind holidays and barbeques. 81% of the survey participants agreed that summer is the time when most of the year's 'best' films come out. To date, 47 of the all-time top 100 films in the UK were released during May to August.
In a bid to boost cinema attendance in 2008, FDA has launched a one-minute compilation trailer, presenting glimpses of 28 films for UK cinema release from May to August, including Iron Man, Wall-E, The Dark Knight, Adulthood and Wanted. It will play across 3,000 cinema screens from April 25.
Further, FDA will freely distribute one million copies of movie preview magazine Focus to the UK public via postcode-targeted doordrops, public transport stops, health clubs and cinemas.
FDA chief executive Mark Batey said: 'The survey indicates that, for most of us, our summers are partly but increasingly defined by the experience of films we see in cinemas. This summer's line-up is a mouth-watering mix of sequels and originals, with top-flight films from the UK, Europe and Asia as well as the innovative action, witty humour and sparkling romance audiences have come to expect and enjoy.'
In the first quarter of 2008, 119 films released from January to March generated $432.6m (£216.2m), led by Warner Bros' I Am Legend on $26.7m (£13.4m).