Former Senator Entertainment executive Friedrich-Carl Wachs is to head up the newly created division of strategy and planning at Germany's pay TV operator Premiere from Dec 1.
Wachs will be responsible at Premiere for project management and will coordinate the collaboration of all of Premiere's business divisions on important strategic projects.
Last January, Wachs made an unexpected exit from his post at Senator Entertainment as board member with responsibility for Strategy, Administration, Planning and Communication (ScreenDaily.com, Jan 17, 2003). Previous to that post, he had headed up the Producers AG Media Capital and Studio Babelsberg.
Premiere's CEO Georg Kofler said that "through his extensive experience and wide contacts" Wachs was "the ideal person for the position."