Warner BrosInternational Television Distribution (WBITD) has signed a multi-year,exclusive deal with Dubai Media Incorporated (DMI), marking the biggestdistribution deal the company has ever signed with a free-to-air MiddleEast-based broadcaster.
The deal willbring Middle Eastern audiences of the newly launched Dubai TV around 90 ofWarner Bros' latest pictures, including the Matrix, Harry Potter and Lord Of The Rings trilogies, and The Last Samurai.
Titles from Warner Bros' library will also be included inthe package, as will television drama and comedy series and animated series.Mickie D Steinmann, WBITD's vice president of sales, negotiated the deal.
"As the world'sleading media and entertainment firm, Warner Bros is demonstrating belief inDubai TV's vision for family viewing in the Arab world,' Hussain AliLootah, DMI's chief executive officer, said in a statement.
"Warner Brosprovides the very best in all-round entertainment. Our investment in viewing ofthis quality underlines our commitment to our audience."
"We couldn't bemore pleased than to become a programme provider of Dubai TV with this deal,the largest free television deal we have ever signed in the Middle East," WBITDpresident Jeffrey R Schlesinger added.