Dir: Rich Moore. US. 2012. 101mins


A nostalgic affection for vintage gaming and an openhearted, family-friendly story of self-acceptance and friendship are skillfully interwoven in the colorful Wreck-It Ralph, a very fun and engaging adventure about a lonely bad guy who wants to be a hero. Powered by a standout concept delivered upon in a winning manner — that, in similar fashion to the Toy Story franchise, videogame characters exist in worlds awakened when humans aren’t looking — the film serves as the most natural and effortlessly readymade animated feature for future franchise exploration since Shrek.

The film’s unique blend of different animation styles is one of its chief selling points (all the videogames have their own distinct world, and then there’s a separate look for Game Central Station), and the art and animation departments do due diligence.

If there’s a challenge for distributor Disney, who is spending heavily on promotion, it will be in surmounting some nerd-hurdle cultural prejudice that Wreck-It Ralph is “just” a videogame movie — and one tied to outmoded arcades, at that. Still, cross-gender box office prospects should be bolstered by micro-demographic targeting as well as strong critical response and positive word-of-mouth; given the ranginess of the material, it’s easy to see a big hit with potent awards prospects.

The story centers on title character Ralph (John C. Reilly), the 643-pound, giant-fisted foil to Fix-It Felix (Jack McBrayer) in a classic, Rampage-meets-Donkey Kong-style videogame named after the latter. Tired of playing the bad guy for three decades, and ostracised by the Nicelanders, the imperiled apartment dwellers who lionize handyman Felix as their hero, Ralph slips out of his game at the end of each day via Game Central Station, a surge-protector hub that serves as a weigh station between videogames. There, he mopes and attends support-group meetings for other videogame villains.

Ralph wants to be a hero, and appreciated. Obsessed with winning a medal (Felix’s reward in his game), Ralph slips into Hero’s Duty, an intense first-person shooter in which a player joins Sergeant Calhoun (Jane Lynch) and other soldiers in doing battle with marauding “cy-bugs.” Ralph soon gets his medal, but loses it in Sugar Rush Speedway, a racing game ruled over by the merrily demented King Candy (Alan Tudyk). It’s there that Ralph meets Vanellope von Schweetz (Sarah Silverman), a spunky outcast and improperly coded “glitch” who just wants a chance to compete with her game’s other girls.

Ralph helps out Vanellope, and an unlikely friendship ensues. When the unleashed cy-bugs escape their game and threaten the entire arcade, though, it’s up to Ralph to band together with Calhoun and Felix to save the day.

Director Rich Moore (a small-screen veteran of The Simpsons and Futurama) oversees Wreck-It Ralph with considerable skill. The film’s unique blend of different animation styles is one of its chief selling points (all the videogames have their own distinct world, and then there’s a separate look for Game Central Station), and the art and animation departments do due diligence. An explosion of light and color, Sugar Rush Speedway is an inventive, candy-coated fantasy world. Even more amusing in its simplistic detail, though, is the purposefully jerky, 8-bit animation of the older Fix-It Felix game.

The movie’s vocal performances are a large part of why it’s so agreeable. Reilly captures Ralph’s forlorn longing in sympathetic fashion; Silverman is a whirling dervish of rascally, adolescent energy; and Tudyk’s lispy, gaily manic King Candy is entertaining and perfectly at home in the more frenzied Sugar Rush Speedway. Only McBrayer stumbles, as his Felix a bit too strongly echoes Kenneth, the earnest but bumbling page he portrays on 30 Rock.

On a narrative level, Wreck-It Ralph flags a bit in the homestretch. The idea of Game Central Station feels like a resource that isn’t quite fully tapped, and the manner in which some of its action plotting ties together is rushed and not fully fleshed out. Still, screenwriters Phil Johnston and Jennifer Lee, working from a story by Johnston, Moore and Jim Reardon, deliver inventive characters and cycle through plenty of solid one-liners. They also make amusingly effective use of cameos from older videogame characters, like Qbert and Pac-Man’s Blinky.

Composer Henry Jackman’s infuses arcade sounds into his lively score, and his work is complemented by original music from, among others, Skrillex and Buckner & Garcia. The latter’s peppy, 1980s-pop-flavoured title tune gives the backstory of the game over the movie’s closing credits.

A black-and-white meet-cute informed by magical realism, John Kahr’s six-minute Paperman precedes the 101-minute feature, telling the story of a chance encounter and the lengths to which a guy goes to reach out to the unknown gal who’s caught his eye.

Production companies: Walt Disney Animation Studios

Domestic distribution: Walt Disney Studios Motion Pictures

Producer: Clark Spencer

Executive producer: John Lasseter

Associate producer: Monica Lago-Kaytis

Screenplay: Phil Johnston & Jennifer Lee, based on a story by Phil Johnston, Rich Moore and Jim Reardon

Art director: Mark Gabriel

Animation supervisor: Renato dos Anjos

Director of look and lighting: Adolph Lusinsky

Editor: Tim Mertens

Music: Henry Jackman

Visual effects supervisor: Scott Kersavage

Website: www.Disney.com/Wreck-It-Ralph

Main voice cast: John C. Reilly, Sarah Silverman, Jack McBrayer, Jane Lynch, Alan Tudyk, Mindy Kaling, Joe Lo Truglio, Ed O’Neill, Dennis Haysbert, Adam Carolla, Rachael Harris, Edie McClurg, Horatio Sanz, Stefanie Scott, Raymond Persi